Course curriculum

  • 1

    Module 1: Accelerator Program Introduction

    • Your Program Coach & Course Introduction
    • Getting Started With Social Ads Fundamentals
  • 2

    Module 2: Facebook Business & Assets Groundwork

    • Facebook Groundwork Introduction
    • Facebook Business Manager & Assets Setup
    • Setting Up A Facebook Pixel + Two-factor Authentication + Facebook Business Info
    • Verifying Your Business/Website Domain With Facebook
    • Verifying Your Business On Facebook Business Manger
    • Facebook Ad Policies & Guidelines
    • Optimizing Your Facebook Page
    • Optimizing Your Instagram Business Profile
  • 3

    Module 3: In-Depth Marketing Strategy & Planning

    • 3 Ways To Grow A Business
    • Normal Sales Process VS Digital Sales Process
    • The Value Ladder
    • Finding Your Offer & Ideal Customer
    • Marketing Math - Ensuring Your Marketing Works
    • The Full Marketing Ecosystem
    • How To Improve Customer Satisfaction & Inspire Referrals
  • 4

    Module 4 | Part 1: Facebook Ads - Strategy

    • Core Lead Gen Facebook Ad Strategy Overview
    • Low Budget Facebook Ad Strategy Breakdown
    • Medium To High Budget Facebook Ad Strategy Breakdown
    • 90-Day Facebook Marketing Structure & Planning
    • How To Ethically Spy On Your Competitors Ads
    • Bonus Lesson - The 4 Campaigns You Should Always Have Active
  • 5

    Module 4 | Part 2 : Facebook Ads Basics

    • Facebook Ads Walkthrough
    • Different Facebook Campaign Objectives
    • Customizing Your Facebook Ad Columns For Lead Generation
    • Facebook Leads Center (Where To Find Your FB Lead Form Ad Leads)
  • 6

    Module 4 | Part 3 : Facebook Ads - Implementation

    • How Run A Page Likes/Competition Campaign (Get 2000+ Likes)
    • How To Run A TOF Video Views Awareness Campaign
    • How To Create A On-Facebook Lead Form Ad
    • How To Create A Free Privacy Policy
    • How To Create A Facebook Lead Conversion Ad (with landing page)
    • How To Retarget Your Lead Form Ads (BOF Lead Form Ad)
    • How To Retarget Page Likes, Video Views, Website Visitors & More...
    • How To Effectively Optimize Your Facebook Ads
    • Introducing Carousel Format Ads
    • How To Run & Setup Dynamic Ads
    • BOF, TOF, MOF Funnel Ad Examples
  • 7

    Module 6: How To Write Direct Response Copy That Sells

    • The Ultimate Direct Response Copy Masterclass
  • 8

    Module 7: Gathering & Creating High Converting Ad Creatives

    • Canva Masterclass (Design Your Own Ad Creatives Fast & Easy)
    • 4 Types Of Creatives
    • Getting A Short Term Contractor On Upwork
  • 9

    Module 8: Local Business Sales & Lead Conversion Training

    • Lead Flow - How To Turn Warm Leads Into Paying Customers